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Tailoring our services to meet individual needs

You may experience customers with one or more of these characteristics, so you should be aware of how to cater to individual needs. If a customer:

has a disability, by law, we must ensure they can access and are able to use our services in the same way, as far as possible.  You can for example,

  • provide written information in accessible formats, such as Braille, large font and/or an easy-to-read format.
  • access a British Sign Language interpreter for your conversations.
  • ensure you take the time to explain things slowly and clearly, without frustration where extra support is needed.

is non-English speaking, Welsh speaking you can be inclusive by using interpretation (face-to face or telephone) and written translation to make sure there are no language and communication barriers.

This Inclusion Calendar will raise your own awareness of equality and diversity and help you to plan appointments and events in an inclusive way. The dates and events have been chosen to represent the diversity of our community and it is not an exhaustive list. Here are some practical tips to help you consider different cultures and religions.

Did you know that 73% of people have had their name mispronounced? Regardless of reason, it’s hurtful to those affected. After all, your name is more than just a name. It’s part of your heritage, identity and pride. That is why Race Equality Matters established #MyNameIs a campaign to encourage people to raise awareness of simply introducing phonetic spellings as standard practice. is why Race Equality Matters has established #MyNameIs – a campaign to encourage people to raise awareness of simply introducing

Its a useful tool that can help you ensure you are pronouncing someone’s name correctly. This creates the opportunity for people to feel wanted, to feel like they belong, and to be treated with respect and ensure the meaning, heritage, and identity behind our names are not taken away.

Some of your customers will identify as LGBTQ+ Practical tips to help you deliver excellent service to LGBT customers

When writing a letter:

  • make sure it’s relevant, clear, easy to understand and written in the right tone and style by using plain language and using inclusive language. Literacy levels in English/mother tongue in some communities may be lower. In these cases, printed materials may not be helpful.
  • to 20 or more customers, there are some essential rules to follow to ensure you include all the relevant details to help the reader understand the reason for your writing and respond when required. Here’s a simple ‘how to’ guide to help your letter writing process.
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